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ABOUT US

Revolutionising an industry built on petrochemicals... one natural fibre at a time.

Our mission is simple. Accelerate the world's transition away from synthetics, to natural renewable materials.

Founded in Aotearoa, New Zealand, we believe the answers to some of the worlds biggest challenges lie in nature.

 

Shear Edge began in 2019 as a state of the art materials engineering company finding new and radical uses for wool fibres. Today our sustainable, wool fibre composites integrate seamlessly into plastic production machinery, and can be made into almost any product in the world!

Everything we do is aligned with our goal to become the trusted brand creating products with purpose that unleash the potential of wool, and natural fibres. Replacing plastic with cutting edge materials engineering and radical innovation.

OUR BUSINESS

MATERIALS INNOVATION

Creating world leading materials engineering intellectual property through research and development into new and innovative uses for natural materials.

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INGREDIENT BRANDING

Partnering with future focused, purpose lead businesses to bring meaningful change to their products and drive success in sustainable strategy. 

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PRODUCT DEVELOPMENT

Innovate with nature to design high quality, remarkable products that harness the power of natural fibres with unrivalled performance and unmatchable story. 

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Shear Edge Bio Panel

REVOLUTIONISING THE
PLASTICS INDUSTRY

Almost 400 million tonnes of plastic is produced ever year, and a lot of that goes to making useful products that are built to last. But what if you could replace some of that plastic and make those products stronger, lighter, and harder - all with the power of natural fibres.

WHY START WITH WOOL?

When You Think About New Zealand
Chances Are You're Thinking Sheep

For a long time, the wool industry in New Zealand has been in a worrying decline. So much so that it costs farmers more to shear sheep than they can get for the wool once sold.

We’re not talking about luxury Merino wool, which while still commands a high price only makes up 10% of New Zealand wool. Around 80% is actually strong wool, a coarser natural fibre traditionally used in carpets and upholstery.

Composed of keratin protein and one of the strongest natural materials on the planet, Shear Edge is finding new and radical uses for this forgotten fibre. Saving both our planet, and our proud New Zealand industry.

Logan Williams

MEET THE CORE TEAM

Logan Williams

LOGAN WILLIAMS

Co-Founder  |  Managing Director

& Head of Innovation

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Thomas Nye

THOMAS NYE

Co-Founder  |  Head of Marketing

& Operations

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The New Zealand Merino Company

THE NEW ZEALAND MERINO CO. 

Co-Founder  |  Business Growth
& Innovation Support

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